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A thermal printer is one of the most important and effective machines in any digital business. It is basically used to produce crisp and clear print labels and barcodes, especially in high volume environments. The fact that thermal printers have printheads that are designed to generate millions of high-quality images and texts on labels and barcodes before they need replacement make them very crucial to any business. However, these benefits become non-existent when thermal printers and printheads are not properly maintained.

That said, proper maintenance of both the thermal printer and the printhead will result to high quality print labels and barcodes. It will also ensure low maintenance cost and a peace of mind as you will not have to worry about constant repairs and replacements of the printer’s components.

Factors that Impact of a Printer’s Performance

Apart from wear on the printhead and other printer components, there are a number of factors that can have negative impacts of the performance of your desktop or mobile barcode printer. They include: dust, humidity, heat, quality of paper stock used when printing, as well as the quality of thermal transfer ribbons. Therefore, maintaining high levels of cleanliness at all times, as well as looking into these other factors is the basis of a printer’s proper maintenance.

Proper Printhead Care

The printhead is definitely the most critical, expensive and delicate component of a thermal printer. In fact, the general performance of a printer in terms of generating high quality printing largely depends on the performance of the printhead.

It is important to keep in mind that dirt and residue such as adhesive from the thermal labels can stick on the printhead over time. Lack of regular cleaning thereof, can cause some sort of barrier between the printhead and the labels, which in turn leads to poor print quality. So to avoid untimely printer failure and poor print quality, here are some cleaning tips.

Use Isopropyl Alcohol 

Isopropyl alcohol is essential in cleaning the printhead by dissolving dirt or any residue. Consider applying the solution on the cleaning swab or a lint-free piece of cloth and wipe on every surface of the printhead. You should remember to apply minimal force during cleaning so as not to cause damage without forgetting to be effective. Do it thoroughly and allow the printhead to dry fully before using the printer.

Cleaning Cards

As an alternative cleaning method, cleaning cards clean both the printhead and any residue that may have gathered on the printer’s rollers. This method should, however, be used occasionally as it can cause scratches that could damage the printhead in the long run.

Cleaning Pens

Cleaning pens are superb for simple cleanings. All you have to do is press the tip of the pen to the printhead and move from side to side. It is stipulated that cleaning pens should be used around ten times or until they accumulate dirt residues.

Thermal Ribbons with In-built Printhead Cleaners

There are thermal ribbons that come with in-built cleaners. They are great, especially if you do not want to clean the printhead every time a roll is replaced. The new rolls come with attached cleaners so you just install it and pull it through to do the cleaning.

Whilst doing all the cleaning, remember not to do the cleaning while the printer is on and never open the printhead’s system. Avoid touching on any part of the printhead except on the edges as this could potentially cause damage. Ensure that cleaning is done each time a ribbon roll is changed as regular cleaning will ensure continuous excellent printing results. You should also consider a yearly checkup with an expert so as to maximize on the life of your thermal printer and printhead.


Search engine marketing (SEM) in Singapore refers to the process of increasing brand awareness online. It is a form of internet marketing which can take the route of search engine optimization where people will easily access your site while searching online. Other experts employ social media campaigns and paid searches as a way of carrying out search engine marketing. It is among the best approaches you can use to increase sales in your online business. Several professionals carry out the services. But, you need to hire highly qualified experts such as the one found at if you will like to achieve great success. The process of search engine marketing involves processes such as paid listings; keyword research and other services which are aimed at bringing more traffic to your website.

Why Search Engine Marketing (SEM) in Singapore is very important

SEM Increases brand awareness

Favorite brands tend to make more sales than less popular ones. To make your brand famous, you need to invest in search engine marketing. People get to know more about your local business in Singapore if you will make efforts and invest in search engine marketing. People nowadays find products and services which they will like to buy online. Through the Internet marketing campaigns, your brand will be displayed in many searches. The more the displays you will achieve, the higher the chances your potential customers will research more about your brand and develop trust. With time you will become a popular brand which enjoys regular referrals hence more sales.

Search engine marketing (SEM) is measurable

There are different approaches which you can employ in your SEM campaign. The different methods which you can use are readily measured. If you will use a given campaign and discover it is not working well for your particular keyword, then you can make adjustments in time. It is unlike other methods of advertisements which you cannot precisely measure their effects on your business. For example, you can employ paid searches in your campaign, from the metrics you will get to know whether the paid searches work towards achieving your target or not. The data makes it easy for you to make adjustments which will save you money and time in your online advertisements.

SEM Increases site traffic

You need a lot of traffic you if will like to make your brand popular and make sales. The SEM campaigns are designed to increase your site traffic. You will see a great difference upon implementing the tactics which professionals in search engine marketing will offer you.

SEM Increases sales

The higher the site traffic you will receive, the more the sales you will make. This will make your Singapore business profitable. The ads which you will create in the campaigns will attract more people to your website. Even if you face a lot of competition in your business, you will easily beat the competition after you decide to invest in the right search engine marketing tactics. Compare different tactics available in SEM so that you will take a decision on the best which will assure you great success in your online marketing.